Meerut-based D2C brand Vedantrum enters the ₹50,000 crore Indian nutraceuticals market with a premium, transparently formulated product portfolio spanning 16 SKUs — GMP certified, FSSAI licensed, US FDA compliant, HACCP certified, and third-party lab tested — set to go live on www.vedantrum.in and Amazon India in the first week of June 2025.
Meerut, Uttar Pradesh — May 2025 — Vedantrum, a newly incorporated health and wellness company, today announced it will officially launch its brand Vedantrum in the first week of June 2025 — making its products available to consumers through its own D2C website and leading e-commerce marketplaces including Amazon India. The brand enters the market with a portfolio of 16 science-backed supplement SKUs, built to address persistent gaps in ingredient quality, transparent labelling, and consumer awareness in the Indian nutraceuticals space.
A Personal Mission That Became a Brand
The story of Vedantrum begins not in a boardroom, but in a family home in Meerut.
When serial entrepreneur and investor Nishank Jain began searching for a supplement to help his father manage joint pain, he quickly discovered something troubling: the Indian supplement market was flooded with under-dosed formulations, misleading labels, and a wide gap between what products promised and what they actually delivered.
“I am not from a healthcare background, but that search became a deep dive into health and wellness,” said Nishank Jain, Founder of Vedantrum. “I found massive gaps — in ingredient quality, in consumer awareness, and in the trust people were placing in products that did not deserve it. As an entrepreneur, I felt a responsibility towards society, and I saw a genuine opportunity to do something better. That is how Vedantrum was born.”
What started as a personal quest turned into months of research, formulation work with expert nutritionists, and a commitment to building a brand grounded entirely in evidence-based nutrition.
About Vedantrum
Vedantrum is a premium D2C nutraceuticals brand built around a single promise: real ingredients, real doses, real results.
The brand draws its identity from the convergence of Vedic wisdom and modern nutritional science — representing a philosophy that wellness is not a luxury, but an everyday right for every Indian. Headquartered in Meerut, Uttar Pradesh, Vedantrum is incorporated as a private limited company and is preparing to serve consumers across India through its own direct channel (www.vedantrum.in) and leading e-commerce marketplaces.
Quality You Can Verify — Certified & Compliant
In an industry where quality claims are commonplace but hard to verify, Vedantrum has made third-party certification and regulatory compliance a non-negotiable foundation — not an afterthought. Every product in the Vedantrum portfolio is manufactured under the following standards:
- GMP Certified (Good Manufacturing Practices) — All Vedantrum products are manufactured in GMP-certified facilities, ensuring consistent production processes, hygiene standards, and quality control at every step of manufacturing.
- FSSAI Licensed — Fully compliant with the Food Safety and Standards Authority of India (FSSAI) — India’s apex food regulatory body — ensuring every product meets national safety and labelling standards before it reaches the consumer.
- US FDA Compliant — Manufactured in facilities that adhere to United States Food and Drug Administration (FDA) guidelines, reflecting a commitment to global-grade quality benchmarks that go beyond domestic requirements.
- Third-Party Lab Tested — Each product batch undergoes independent third-party laboratory testing for purity, potency, and the absence of contaminants — giving consumers verifiable assurance that what is on the label is what is in the bottle.
- HACCP Compliant — Manufacturing follows Hazard Analysis and Critical Control Points (HACCP) protocols — a globally recognised, science-based food safety system that systematically identifies and controls biological, chemical, and physical hazards throughout the production process.
“In the supplement industry, certifications are not a marketing checkbox — they are a promise to the consumer. We have ensured that every Vedantrum product is backed by the highest manufacturing and safety standards available, so our customers never have to take quality on faith.”
— Nishank Jain, Founder, Vedantrum
Launch Portfolio: 16 Science-Backed SKUs
Vedantrum launches with a curated portfolio across key wellness categories — each formulated with premium-grade, bioavailable forms of ingredients:
Bone, Joint & Muscle Health
- Chelated Magnesium Glycinate 2000mg
- Glucosamine Chondroitin MSM Pro
- MagProZ — ZMA (Zinc + Magnesium + D3 + B12 + B6)
- Mag5Pro Chelated Magnesium Complex
Heart & Metabolic Health
- Ultra Omega-3 Fish Oil
- 100% Veg Omega-3
- Berberine 98% Pro+ with Milk Thistle
Liver & Detox Support
- Liver Detox with NAC & Milk Thistle
Skin, Hair & Anti-Ageing
- DHT Shield Biotin with Hyaluronic Acid
- Ultimate Multi Collagen
- GlutaGlow Pro — Liposomal Glutathione + Astaxanthin
Vitamins & Micronutrients
- Vitamin D3 + K2 (MK7) + Magnesium
- Active B-Complex
- Chelated Iron + Folate Complex + B6 + B12
Gut & Immune Health
- Pre & Probiotic 50 Billion CFU + 20 Probiotic Strains
Adaptogen & Stress Support
- Ashwagandha KSM-66 600mg
Market Opportunity
India’s nutraceuticals market is one of the fastest-growing wellness segments in Asia, driven by rising health consciousness, a post-pandemic shift toward preventive care, and increasing internet and e-commerce penetration. The D2C supplements space is seeing rapid adoption among urban millennials and Gen Z — yet quality and transparency remain persistent pain points that incumbents have been slow to address.
Vedantrum is positioned to capture this demand by competing on ingredient integrity rather than discounting — a differentiation strategy validated by the success of global nutraceutical brands and increasingly demanded by educated Indian consumers.
Founder’s Vision
“Vedantrum is not just a supplement brand. It is a movement toward honest nutrition. Every product we launch will carry the weight of real research, transparent sourcing, and a genuine desire to improve lives. We believe every Indian deserves to know exactly what they are putting into their body — and to trust that it works.”
— Nishank Jain, Founder, Vedantrum
Launch Date & Where to Buy
Vedantrum will go live for consumers in the first week of June 2025 across two primary channels:
- D2C Website: www.vedantrum.in — the brand’s official storefront for direct-to-consumer orders, subscriptions, and exclusive launch offers
- Amazon India: Available on the Amazon.in marketplace, giving consumers across India instant access through a trusted and familiar platform
A phased expansion across additional health and wellness e-commerce platforms and select offline pharmacy and wellness retail channels is planned for subsequent quarters.
About the Founder
Nishank Jain is a serial entrepreneur and investor with a track record of building businesses across industries. Known for identifying underserved market gaps and building scalable solutions, Nishank brings an operator’s discipline and an investor’s lens to Vedantrum — with a long-term vision to build India’s most trusted science-backed nutrition brand.
About Vedantrum
Vedantrum is an Indian health and wellness company headquartered in Meerut, Uttar Pradesh. The company develops, markets, and distributes premium dietary supplements under the Vedantrum brand, with a focus on clinically-studied, transparently-formulated products across vitamins, minerals, adaptogens, and specialty nutraceuticals.
